Northwest Adoption Exchange addressed user need to feel continually motivated navigating the website
Adopting a child is a long and emotional process. A confusing or unengaging website can make it even harder for families to stay motivated.
When we used the website, it felt like an E-Commerce site
Browsing the website felt more like shopping for products than connecting with a child. The layout and process prioritize efficiency over emotional depth.
Understanding the user journey
We started by mapping how families used the site. The most critical flow was the discovery stage (from homepage to youth profile page). This stage was the first major interaction for users and set the tone for their experience.
Designing to slow down: encouraging mindful decisions
Adoption isn’t about speed. It’s about making thoughtful, personal decisions because every choice impacts a child’s life.
We redesigned the website to encourage families to slow down, reflect, and form deeper connections with each child’s story.
10 seconds long scroll on profiles
Cognitive overload on profile pages
Simplifying the profile page to reduce overload and bias
Where every click brings families closer together
Crafting a design system rooted in inclusivity and emotion
The color palette communicated warmth and hope, while Airbnb's Cereal font added a friendly and approachable feel. We ensured accessibility with proper contrast ratios to make the site usable for everyone.
Every design matters
This project was a reminder of how design choices shape emotions and decisions. From layouts to colors, every detail matters when creating experiences that impact lives.Through this work, I grew as a designer, learning to balance empathy, creativity, and responsibility to create a meaningful product.
