Transform how you capture and revisit travel memories with Pinned

Company

The challenge was to design an app that helps users easily document and relive their travel experiences, addressing the pain points of photo clutter, memory recall, and seamless organization.

Responsibility

The goal of this project was to create a solution that integrates into users’ travel routines, making it effortless to capture memories and revisit them with ease.

Final Prototype

Team

6 Designers

My responsibilities

Market Research
Wireframing & Prototyping
Site Map
User Journey Mapping

Time

Nov 2023 - Jun 2024

Capture. Store. Relive.

With Pinned, every trip becomes more than just photos.

It’s a place to collect and revisit the true spirit of your travels—bringing sights, sounds, and memories back to life whenever you want.

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Trace your path and journey

Visualize where you’ve been and how far you’ve traveled with location-based mapping of memories.

Personalized albums by trip and location

Organizes photos into neat, customizable albums, helping users reconnect with their journeys at a glance.

Multisensory journal

Beyond snapshots, users can add sounds, events, notes, and more to bring their memories to life

Design Journey

How I crafted this solution?

Curious about the journey?

Scroll down to catch the highlights of this design, or let’s hop on a quick chat—I’ve got more stories and insights that didn’t make it into the scroll.

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The problem

When memories fade like footprints in sand

Have you ever noticed how quickly the details of a trip fade? After the excitement, all that remains are the biggest highlights, with the smaller, quieter moments disappearing like footprints on a beach.

Defining the problem

Starting with key guiding questions

The first step was understanding how people currently travel through their memories. Each person has a unique way of preserving their experiences.

To uncover this variety, I guided our research with three key questions:

Question #1

How do people currently capture and preserve their travel memories?

Question #2

Do existing tools effectively retain the essence of these memories?

Question #3

What methods do users have to ‘relive’ their trips afterward?

Research

Our research insights challenged our assumptions and gave us a fresh perspective

To dig deeper, we conducted 102 surveys and 11 in-depth interviews.

Unexpected insights: high satisfaction with current methods

A deeper need: memory organization and recall challenges

Design Strategy

Reimagining memory preservation

With the research insights in hand, we want to create a new experience that’s more like storytelling than storage. Out of several feature brainstorming sessions, we finalized to below features.

117

feature ideas

Final Prototype

Solution

Looking ahead

Pinned’s future vision

AI-Driven Memory Resurfacing: Using AI to resurface memories based on user preferences.
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‍Social Media Integration: Importing and enhancing memories from other platforms for a complete travel journal.

‍Enhanced Sensory Elements: Adding ambient sounds and location recommendations to deepen memory connections.

Reflection

Leadership and design evolution

Leading the design team for this project was a rewarding challenge. Managing a team of six designers with varied skills required careful prioritization of features to meet deadlines, focusing on high-impact improvements first. We maintained consistency in fonts, colors, and layouts across the app, resulting in a cohesive design.Through this experience, I’ve gained valuable skills as a design leader, helping shape a product that preserves user memories in a richer, more engaging way.