Why users left after four weeks?
69% of beta users stopped using the app after just four weeks. Many cited frustration with the user experience and a lack of motivation as reasons for disengaging. This retention issue threatened the app’s ability to grow and achieve its mission of helping users build healthier habits.
Observing user behavior + conducting usability testing
There are several critical issues that impacted the app's usability:
Logging a goal took an average of 45 seconds
80% misclicked rate while navigating
the goal-logging process
Simplify the logging process
Usability testing revealed three major pain points with the goal-logging process: long steps, misclicks, and low caption usage. To address these challenges, I designed a revised flow with two options, allowing for both intuitive interaction and flexibility.
Option 1: Create a new flow for goal-first tracking
If users find clicking directly on a goal the most intuitive way to start tracking, we will adapt the flow to reflect this expectation.
Option 2: Retain the current camera-first flow
For users accustomed to starting tracking by clicking on the camera icon, we will maintain this method as an alternative.
Introduce motivational reminders
To address the lack of motivation, I introduced personalized Notifications: Reminders tailored to user goals, delivered at key moments to encourage action.
Introduce a new UI palette
User feedback highlighted that the existing color palette didn’t align with the app’s supportive and motivating atmosphere. Poor color contrast and mismatched tones detracted from the overall user experience.
Lessons Learned
Small changes make a big difference
Simple adjustments like visual trackers and reduced steps significantly improved engagement.
Thank you for taking the time to read through my case study
If you’re interested in learning more about my design process or discussing how I can contribute to your team, I’d love to schedule a call. Please feel free to reach out, and I look forward to connecting soon!
